Get Close to People During the Pandemic

Host an Online Focus Group and Conduct In-Depth Interviews Online With our Focus Module.

GET a demo
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Get Close to People During the Pandemic

Host an Online Focus Group and Conduct In-Depth Interviews Online With our Focus Module.

GET a demo
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A selection of CMNTY's clients

See and Hear Your Respondents in Real-Time!

Focus is an extension to CMNTY’s online qualitative research toolkit. It provides an easy way to host an online focus group  through live video with a moderator, respondents and observers. The possibilities are endless.

  • Online group discussions
  • Voice of the Customer (VOC)
  • Category understanding
  • Persona development
  • Feedback from influencers
  • In-Depth Interviews (IDIs)
  • Understanding social topics
  • Project launch sessions
  • Live brainstorming
  • Member bonding
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Take Your Qual Research Project to The Next Level

An online focus group is a great addition to any asynchronous qualitative research you are already doing (i.e. discussion boards). Record non-verbal communication such as body language and tone of voice on topics that are emotionally and spontaneously oriented. Use it project-based or with an on-going online community for a 360 degree view.

Online Focus Group screenshot
Online Focus Group Testimonial

"Focus enables us to conduct online interviews and take a deep dive with participants. It allows us to really enrich our ethnographic research. We can add depth and more specific details to findings we are already getting from our insights community."

Fabian Baumer, Beautiful Lives.

Moderation Tools You'd Expect

Moderation tools

Invite your client or internal stakeholder as an observer, making them completely invisible to the group. Use the backroom chat to communicate with them. Visualize ideas using the WhiteBoard and mute or remove people when needed.

Convert Video to Insights with the Power of Pulse

Focus Group analysis in CMNTY Pulse

CMNTY Pulse brings a suite of insight tools to your fingertips. You can record and playback your sessions with pause and rewind, download videos to share with your team or client, auto transcribe audio to text, bookmark important passages, create word clouds and analyze sentiment. Human transcription is available as a professional service.

Online Focus Groups for the New Normal

Focus was developed in collaboration with market researchers in response to the COVID-19 crisis. It can be used as a project-based, online focus group platform or as part of an on-going insights community.

  • Browser-based solution
  • Up to 250 audio streams
  • Up to 16 video streams
  • Session recording
  • Recording downloading
  • Screen sharing
  • Interactive whiteboard
  • No App installation
  • Auto-transcription
  • Sentiment analysis
  • Bookmarking / coding
  • Participant chat room
  • Client backroom
  • Browser-based solution

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