Product updates

Autumn Product Update

The past couple of weeks have been exciting times for us with our recent acquisition. Meanwhile our development team continued improving the platform non-stop based on your feedback. Here’s a summary. New: Added Feed Forward to Task Sequencing In our previous update we introduced the sequencing of tasks, which gives moderators more control over the order […]

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Press releases

UmbrellaBrand Group Acquires Market Research Technology Firm CMNTY

NEW YORK CITY – UTRECHT (NL) October 26 – The Dutch UmbrellaBrand Group has acquired CMNTY Corporation. The New York City based company, with its origins in The Netherlands, specializes in software for online qualitative research. By acquiring CMNTY, UmbrellaBrand Group takes two important steps in the realization of its strategy: setting up a software […]

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Product updates

Summer Product Update

Sequence tasks, improved exports and word cloud for forum are now available!

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Product updates

June 2021 – Product Update

Updated Challenge and Blog export, generating word clouds, and increased discussion depth are available now!

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Market research

IHUT: Modernize Product Research with Real-Time Insights

Conduct Cost-Efficient Research in Your Audience’s Natural Environment In-Home Use Testing, or IHUT, is a method of online qualitative research that allows companies to test their products in their consumer’s natural environments. In-home user testing or IHUT, in short, is a cost-efficient method. Product owners can easily test new products before launching them to mass […]

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Product updates

May 2021 – Product Update

This month contains improved exports, new options within Focus and alignment of our interface throughout the platform.

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Market research

Using Journey Mapping Research to Understand Your Customers

Customer Journey Mapping is important for understanding how your clients view your offering. From a physical product to a collaborative solution, initial customer experience allows your team to make quality of life decisions through active feedback.  The Onboarding phase is where a customer establishes their emotional connection to your offering. If you are not tracking […]

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