IHUT: Modernize Product Research with Real-Time Insights
Conduct Cost-Efficient Research in Your Audience’s Natural Environment In-Home Use Testing, or IHUT, is a method of online qualitative research that allows companies to test their products in their consumer’s natural environments. In-home user testing or IHUT, in short, is a cost-efficient method. Product owners can easily test new products before launching them to mass […]
May 2021 – Product Update
This month contains improved exports, new options within Focus and alignment of our interface throughout the platform.
Using Journey Mapping Research to Understand Your Customers
Customer Journey Mapping is important for understanding how your clients view your offering. From a physical product to a collaborative solution, initial customer experience allows your team to make quality of life decisions through active feedback. The Onboarding phase is where a customer establishes their emotional connection to your offering. If you are not tracking […]
3 Examples of Digital Ethnography Done Right
Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time.
April 2021 – Product Update
This month contains an update to our export and many improvements to our Focus module.
Market Research in Time and Within Budget; Is That Really Possible?
In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.
The Agile Approach, Flexible Market Research Without Losing Context
Shaping agile market research by enabling delivery within stipulated timelines and set budgets.