Product updates

Summer Product Update

Sequence tasks, improved exports and word cloud for forum are now available!

Read More

Product updates

June 2021 – Product Update

Updated Challenge and Blog export, generating word clouds, and increased discussion depth are available now!

Read More

Market research

IHUT: Modernize Product Research with Real-Time Insights

Conduct Cost-Efficient Research in Your Audience’s Natural Environment In-Home Use Testing, or IHUT, is a method of online qualitative research that allows companies to test their products in their consumer’s natural environments. In-home user testing or IHUT, in short, is a cost-efficient method. Product owners can easily test new products before launching them to mass […]

Read More

Product updates

May 2021 – Product Update

This month contains improved exports, new options within Focus and alignment of our interface throughout the platform.

Read More

Market research

Using Journey Mapping Research to Understand Your Customers

Customer Journey Mapping is important for understanding how your clients view your offering. From a physical product to a collaborative solution, initial customer experience allows your team to make quality of life decisions through active feedback.  The Onboarding phase is where a customer establishes their emotional connection to your offering. If you are not tracking […]

Read More

Market research

3 Examples of Digital Ethnography Done Right

Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time.

Read More

Product updates

April 2021 – Product Update

This month contains an update to our export and many improvements to our Focus module.

Read More