Online idea generation and co-creation are hot topics right now. Why? They are effective ways to learn about what your target group wants and needs. If managed correctly, a crowdsourcing platform can provide you with great ideas and new perspectives from the people you care most about. Below, we’ve outlined 4 reasons you should start crowdsourcing.
1. Hear from great ‘out-of-the-box’ thinkers
Ever heard of “Tunnel Vision”? Sometimes we get so focused on one way of doing things that we miss 99% of the possibilities. It happens to all of us at one point or another, and when it does, we must break out of it in order to come up with new ideas. Your customers can inject new perspectives into your brainstorming efforts! Tap into your customer base to get a fresh take on your questions, and find inspiration through collaborative activities to come up with great ideas!
2. Learn from product experts
Don’t forget that your customers are your best product experts: they are the ones who use your products on a regular basis and can tell you all about their experiences and thoughts. What do they love? What do they wish was different? They are the actual thought leaders with both product knowledge and something to gain if your product serves them better! Make use of them.
3. Generate brand loyalty
Getting involved in a brand that shows that they value your opinions can contribute to a fun and special brand experience for your customers. Having a great brand experience will encourage customers to continue being involved, thus increasing brand engagement. More brand engagement leads to stronger brand loyalty, and we all know what follows… more sales! Doesn’t that sound like a win for everyone?
4. Gain confidence in product releases
We all know that feeling, moments before you release a new product, a new idea, or a new service when we wonder, “Will my customers like it?,” “What will their feedback be?,” “Will my product do well?”
When you have crowdsourced your ideas and created them collaboratively with your customers, you will not have to worry about all of these questions. Your product is already supported by your customers because they helped to create it! Who wouldn’t be waiting in line for a product or service that they have invented themselves?
If your are interested in creating your own crowdsourcing platform, click the button below now and give CMNTY a try.