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Press releases

UmbrellaBrand Group Acquires Market Research Technology Firm CMNTY

NEW YORK CITY – UTRECHT (NL) October 26 – The Dutch UmbrellaBrand Group has acquired CMNTY Corporation. The New York City based company, with its origins in The Netherlands, specializes in software for online qualitative research. By acquiring CMNTY, UmbrellaBrand Group takes two important steps in the realization of its strategy: setting up a software […]

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Market research

3 Examples of Digital Ethnography Done Right

Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time.

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Market research

Market Research in Time and Within Budget; Is That Really Possible?

In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.

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Market research

The Agile Approach, Flexible Market Research Without Losing Context

Shaping agile market research by enabling delivery within stipulated timelines and set budgets.

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Product updates

August 2020 – Product Update

Auto-login links, video sharing improvements and advanced task completion filtering. Just a few things we released this month to make managing your qual research project much easier.

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Product updates

July 2020 – Product Update

Raise hands for quick polls, CMNTY Pulse improvements and more. This monthly update is once again packed with solutions to make your research life easier.

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Product updates

June 2020 – Product Update

Online qualitative market research is surging and we’ve ramped up our development efforts to get you the best tools you need for the job. This monthly update is once again packed with solutions to make your life easier and get you insights quicker.

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