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Market research

IHUT: Modernize Product Research with Real-Time Insights

Conduct Cost-Efficient Research in Your Audience’s Natural Environment In-Home Use Testing, or IHUT, is a method of online qualitative research that allows companies to test their products in their consumer’s natural environments. In-home user testing or IHUT, in short, is a cost-efficient method. Product owners can easily test new products before launching them to mass […]

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