robertbelpasso Author
Using Journey Mapping Research to Understand Your Customers
Customer Journey Mapping is important for understanding how your clients view your offering. From a physical product to a collaborative solution, initial customer experience allows your team to make quality of life decisions through active feedback. The Onboarding phase is where a customer establishes their emotional connection to your offering. If you are not tracking […]
How Leger Helped Make Online Focus Groups Efficient & Affordable for Their Clients
Leger is the largest Canadian-owned market research and analytics company, with over 30 years of experience in the field and more than 600 employees across North America. Leger’s clientele includes internationally-renowned companies, such as Novartis, eBay, and Expedia. This success story explores how Leger uses CMNTY’s Online Focus Group solution over clunky and costlier ones […]
How a Boutique MR Firm Excels in Food Retail Research Using Online Qualitative
This success story examines how Ruigrok NetPanel use online qualitative research in the ever fast and dynamic world of supermarket goods.
How ATB Financial is Breaking Cultural Boundaries Around Money Whilst Gathering Secure Customer Insights
ATB Financial is a leading financial institution based in Alberta, Canada. The company was ranked the #1 place to work in Canada in 2020. While ATB has been deeply rooted in Alberta for over 80 years, the organization is constantly evolving to meet the changing financial needs of its customers. That’s why, in 2017, ATB […]
How Reima Clothing is Giving Consumers a Voice While Collecting Better & Continuous Insights
Reima is a Finnish Clothing brand with a global presence in the functional kids-wear category. Their primary goal is to encourage children to enjoy movement, and the business idea revolves around producing good quality wardrobe for active children ages 0 to 12. International markets make up for 80% of their sales, and the core strategy of Reima […]
5 Reasons Why an Insights Community is Ideal for Building Behavioral Economic Models
Fast growing German research firm “StraightONE” combines Behavioral Economic Models and agile methods of Design Thinking to support companies in the development and marketing of their products. They are a team of interdisciplinary experts with decades of experience handling international brands. In this article, they share how insights communities help them find answers for their clients. Recognizing […]
CMNTY Platform 5.32.0 – Discussion Board Improvements & Finished Questionnaire Group Trigger
Every two weeks, we release updates to our community platform; today’s release is Platform 5.32.0. As we continue to release updates to the platform, we’ll also release a blog post here to help walk you through the new features of Platform 5.32.0. Close Discussions Following our recent development, we did another iteration in Discussion Board. […]