Insights community Insights community platforms are used by brands and agencies to engage with a target audience of trusted stakeholders to garner insights for market research or internal feedback. These communities focus on gaining ongoing feedback from the audience to improve systems, marketing campaigns, and make confident business decisions. Companies can rely on insights platforms as they grow as an engaged community of consumers can lead to improved market success. CMNTY is a powerful platform for insights communities offering tools to challenge, question, discuss and journal customer experiences to gain feedback integral to marketing campaigns. Our platform is focused on attaining insights from an engaged community by incentivizing collaboration and responses from members through gamification to reward members with points and badges for their ongoing engagement. Our gamification engine allows members to spend their points on branded rewards to improve customer loyalty and provide tangible benefits to engaging with your community. CMNTY platform is an ideal solution for your insights community.

Insights community

The Customer Journey Map: Why It’s Essential and How to Create an Effective One

Want to improve the effectiveness and engagement of your customer base and considering an insights community? First, prioritize making a customer journey map to see if it makes sense for your brand. Meaningful relationships with customers are essential, but getting it isn’t so easy. How do you keep a customer engaged in your business when […]

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Insights community

How to Develop a Customer Insight Strategy

Do you have a bulletproof customer insight strategy? Here’s how to develop an effective strategy for growing your business. In this era where the buyer has plenty to choose from, it is you –exam the business – that has to try the hardest to gain and retain the attention of your customers. So how do […]

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Insights community

How to Make the Most of Customer Insights

Collecting customer data is important, but how do you ensure that you’re making the best use of it? Here are our tips for maximizing your customer insights. Gathering data on your customers may not seem like much by itself, but turning it into insights and using that to develop your business strategies can make a […]

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Insights community

5 Ways To Save Money With CMNTY’s Insights Community Platform

Want to get better consumer insights whilst spending less? Here are 5 ways an insights community platform can help. Consumer insights communities are designed to provide an alternative to traditional research while using only a fraction of resources needed. In other words, an insights community platform can get you more consumer insights while costing less! 1. […]

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Insights community

Insights Community Platforms: How Do They Work?

What is a consumer insights community platform and how can your business benefit? We discuss 4 ways to leverage such platforms to grow your company below. Every once in a while your business will be at crossroads, and you’ll be asking questions such as: Are we doing things right? What should be our next step? […]

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Insights community

How to Gather Qualitative Research Insights Using a Community Platform

Looking to gather valuable qualitative research insights for your business? Find out what an Insights community can provide by follow these tips and tricks. Decision making is difficult on the best of days, but how risky is it when those decisions can have a negative impact on the long-term success of your business? The very idea […]

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Insights community

5 Helpful Tips for Successful Insights Gathering Communities

To extract valuable information from your community, it’s not enough to simply collect intel from your insights gathering community. You have to know how to select the valuable data from the “background noise.” That’s why we’re sharing our 5 tips on how you can use your consumer insights community to create success! 1. Follow the […]

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Insights community

5 Superb Examples of How to Use Consumer Insights

To improve your marketing, you must understand the ins and outs of the advertising process. And, to set the right foundation for smart advertising, you must master the use of your consumer insights! “At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, […]

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Insights community

Get on Top of Your Consumer Insights: The tools you need to succeed

“80% of your business comes from 20% of your customers.” It’s a statement that’s decades old and well referenced by top marketers (including Seth Godin), but it’s not really any good to you if you don’t know what that 20% of your customers actually want. On the bright side, it’s the digital age. We have more consumer data […]

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Insights community

Know All of the Insight News: 10 Most Relevant Websites

If you’ve spent a significant amount of time with consumer insights, you must have noticed a couple of things – business runs fast and trends change constantly. But, what can you do to keep up with the pace of contemporary trends? We have no secret formula to lock time in at a standstill, but we do […]

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Insights community

5 Ways to Get Valuable Consumer Insights From Your Community

Do your surveys lead to dubious or vague results? Struggling to gather valuable insights from your consumer insights community? Here are 5 ways to improve your research. Gathering consumer insights can be a useful exercise, but what’s the point of conducting research if you can’t use the insights gained from strategic advantage? The 5 key […]

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Insights community

Top 5 Reasons to Convert Your Customer List into an Insight Community

So you want to know what your customers really think? Time to convert your customer list into an insight community. You want to be delivering new services, products or guidance that really make a difference, that keeps your customers coming back, right? You also want to encourage new customers through the door, true? Engaging with your […]

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