Insights community Insights community platforms are used by brands and agencies to engage with a target audience of trusted stakeholders to garner insights for market research or internal feedback. These communities focus on gaining ongoing feedback from the audience to improve systems, marketing campaigns, and make confident business decisions. Companies can rely on insights platforms as they grow as an engaged community of consumers can lead to improved market success. CMNTY is a powerful platform for insights communities offering tools to challenge, question, discuss and journal customer experiences to gain feedback integral to marketing campaigns. Our platform is focused on attaining insights from an engaged community by incentivizing collaboration and responses from members through gamification to reward members with points and badges for their ongoing engagement. Our gamification engine allows members to spend their points on branded rewards to improve customer loyalty and provide tangible benefits to engaging with your community. CMNTY platform is an ideal solution for your insights community.

Insights community

5 Ways You Save Money With CMNTY’s Insights Platform

Want to get better consumer insights whilst spending less? Here are 5 ways an insights community platform can help. Consumer insights communities are designed to provide an alternative to traditional research while using only a fraction of resources needed. In other words, a consumer insights community platform can get you more consumer insights while costing […]

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Market research

10 Things You Need to Know About Online Community Research

Want to use online community research to gather great insight into your target market? Follow these 10 solid bricks that help you to build a community for online community research. This article is for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know […]

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Insights community

Insights Community Platforms: How Do They Work?

What is a consumer insights community platform and how can your business benefit? We discuss 4 ways to leverage such platforms to grow your company below. Every once in a while your business will be at crossroads, and you’ll be asking questions such as: Are we doing things right? What should be our next step? […]

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Insights community

How to Gather Qualitative Research Insights Using a Community Platform

Looking to gather valuable qualitative research insights for your business? Find out what an Insights community can provide by follow these tips and tricks. Decision making is difficult on the best of days, but how risky is it when those decisions can have a negative impact on the long-term success of your business? The very idea […]

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Market research

Market Research: Online Research Community vs. Focus Group

Want to up your market research game? Follow these tips and find out about an Online research community and a Focus group. Twenty years ago no one could have predicted how much time we spend on the internet. Now, almost everyone has a small device in their pocket that allows them to access the internet […]

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Market research

MROC: What You Need To Know About This Market Research Tool

Planning out your next brilliant marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss all things. Why it’s important, how it functions, and the importance of MROC in […]

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Insights community

5 Helpful Tips for Successful Insights Gathering Communities

To extract valuable information from your community, it’s not enough to simply collect intel from your insights gathering community. You have to know how to select the valuable data from the “background noise.” That’s why we’re sharing our 5 tips on how you can use your consumer insights community to create success! 1. Follow the […]

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Insights community

5 Superb Examples of How to Use Consumer Insights

To improve your marketing, you must understand the ins and outs of the advertising process. And, to set the right foundation for smart advertising, you must master the use of your consumer insights! “At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, […]

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Insights community

Get on Top of Your Consumer Insights: The tools you need to succeed

“80% of your business comes from 20% of your customers.” It’s a statement that’s decades old and well referenced by top marketers (including Seth Godin), but it’s not really any good to you if you don’t know what that 20% of your customers actually want. On the bright side, it’s the digital age. We have more consumer data […]

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Insights community

Know All of the Insight News: 10 Most Relevant Websites

If you’ve spent a significant amount of time with consumer insights, you must have noticed a couple of things – business runs fast and trends change constantly. But, what can you do to keep up with the pace of contemporary trends? We have no secret formula to lock time in at a standstill, but we do […]

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Insights community

5 Ways to Get Valuable Consumer Insights From Your Community

Do your surveys lead to dubious or vague results? Struggling to gather valuable insights from your consumer insights community? Here are 5 ways to improve your research. Gathering consumer insights can be a useful exercise, but what’s the point of conducting research if you can’t use the insights gained from strategic advantage? The 5 key […]

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Insights community

Top 5 Reasons to Convert Your Customer List into an Insight Community

Top 5 Reasons to Convert Your Customer List into an Insight Community So you want to know what your customers really think? Time to convert your customer list into an insight community. You want to be delivering new services, products or guidance that really make a difference, that keeps your customers coming back, right? You also […]

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Market research

3 Methods For Combining Surveys With Online Research Communities

Presenting a survey to your community members probably isn’t the fist thing that comes to mind when you are looking for ways to engage your online community. However, because CMNTY Platform has a built-in questionnaire module combining “quantitative” data with “qualitative” data is a blast.This is particularly useful if you are looking to build an online research community. It […]

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Insights community

How Profacts Built an Insights Community For Media Research

Meet Karen, an insights community guru for one of the top performing Belgium research agencies. As a Senior Research Consultant at Profacts, she engages in both quantitative and qualitative research, mostly for clients in the (online) media segment. Thus, we interviewed Karen a while back on how online communities are ideal to reach people easily […]

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Market research

CMNTY Cloud: Manage Multiple Online Communities

Running Single vs. Multiple Communities CMNTY Platform is our all-in-one online community solution. If your organization is running a community to gather insights and inspire interaction, you are probably just fine with a single, stand-alone community platform. However, if you are an agency running multiple online communities for your own clients, then CMNTY Cloud was designed for you. […]

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Market research

How Blauw Is Using Market Research Communities to Empower Clients

Meet Femke, a veteran community manager for Blauw Research. Femke is not only actively involved in deciding strategy for community research projects. But also crafts an inviting look and feel to the online space. She ensures that members are engaged and participating. Also, she analyzes community interactions to report insights and recommendations. Powered by CMNTY, Femke […]

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Insights community

How to Understand Your Customers Journey

You may remember that a couple of weeks ago we posted some tips for optimizing your customer journey using community platform. Today we’d like to talk about the second part of this — the analysis. Making moves to improve your customer’s journey and experiences with your company/brand is a great start to grow your business. […]

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Insights community

Optimize Customer Journey With a Community

More and more, we are seeing companies recognize the importance to optimize customer journey. By understanding how someone who doesn’t know your brand can turn into a customer and then into a brand-fanatic helping you spread the gospel. You can plan ahead and allocate your company’s time and energy efficiently. Customer journeys Customer journeys come in all shapes and sizes. […]

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