Market research Market research is the process of gaining insight from consumers to understand their needs and preferences when purchasing products. The research is typically done through panels where members are compensated for their time spend answering questions and discussing marketing strategies used by the brand or agency. Market research allows for companies to better focus their campaigns on their target audience. An engaged insights community offers advantages to performing market research for the target audience. CMNTY platform is ideal for research offering numerous options to control groups and segment content specific to the audience of each group. Our modules allow for specific insights into the habits and interests of consumers which can refine marketing campaigns to a target audience. Market research is an important aspect of growing your consumer recognition by offering consumers a platform to discuss their interests and needs from the products they purchase. Insights gained from the research panel will lead to greater market gains and consumer loyalty.
Want to use online community research to gather great insight into your target market? Follow these 10 solid bricks that help you to build a community for online community research. This article is for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know […]
Want to up your market research game? Follow these tips and find out about an online research community and a Focus group. Twenty years ago no one could have predicted how much time we spend on the internet. Now, almost everyone has a small device in their pocket that allows them to access the internet […]
Planning out your next marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss how this research method works and the importance of MROCs in today’s ever-changing data-driven society. […]
Presenting a survey to your community members probably isn’t the fist thing that comes to mind when you are looking for ways to engage your online community. However, because CMNTY Platform has a built-in questionnaire module combining “quantitative” data with “qualitative” data is a blast.This is particularly useful if you are looking to build an online research community. It […]