Market research
Online Qualitative Research Using Insight Communities
In this article, we’ll discuss the pros and cons to the various forms of qualitative research. And when it makes sense to use online qualitative research. We’ll also provide some examples of companies that have successfully used online qualitative research for business improvement and growth. When To Use Qualitative Research The main plus point of qualitative […]
How to Get More Value from Customer Insights and Analytics
Trying to turn customer insights and analytics data into business growth? Read our tips on how to extract more value from your data. Why Focus On Customer Insights and Analytics for Business Growth Whether it’s growing your business to a stage where it’s profitable, or maintaining a leading position in an increasingly competitive business environment, […]
Online Community Research: 10 Things You Need to Know.
Want to use online community research to gather great insight into your target market? Follow these tips for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know exactly what your shared market is thinking about at any given time? If your answer is “yes” […]
Market Research: Online Research Community vs. Focus Group
Want to up your market research game? Follow these tips and find out about an online research community and a Focus group. Market Research Game Changer Twenty years ago no one could have predicted how much time we spend on the internet. Now, almost everyone has a small device in their pocket that allows them […]
Market Research Online Community (MROC) Explained
Planning out your next marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss how this research method works. We’ll also discuss the importance of MROCs in […]