Market research
IHUT: Modernize Product Research with Real-Time Insights
Conduct Cost-Efficient Research in Your Audience’s Natural Environment In-Home Use Testing, or IHUT, is a method of online qualitative research that allows companies to test their products in their consumer’s natural environments. In-home user testing or IHUT, in short, is a cost-efficient method. Product owners can easily test new products before launching them to mass […]
Using Journey Mapping Research to Understand Your Customers
Customer Journey Mapping is important for understanding how your clients view your offering. From a physical product to a collaborative solution, initial customer experience allows your team to make quality of life decisions through active feedback. The Onboarding phase is where a customer establishes their emotional connection to your offering. If you are not tracking […]
3 Examples of Digital Ethnography Done Right
Digital Ethnography is a research methodology that allows the market researcher to follow a group of consumers for a short or long period of time.
Market Research in Time and Within Budget; Is That Really Possible?
In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.
The Agile Approach, Flexible Market Research Without Losing Context
Shaping agile market research by enabling delivery within stipulated timelines and set budgets.
6 Benefits of Using a Dedicated Online Focus Group Solution vs. Using Zoom
With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups. Until […]
How to Get Inside the Minds of Participants: Using IDI’s in an Agile Approach
Today’s business pace requires the ability to quickly identify new ideas worth investing in. As such, you need an agile approach to research for a more flexible and iterative process. By applying agile methods to your research, you become more efficient while still maintaining momentum in your process.