Market research
Market Research in Time and Within Budget; Is That Really Possible?
In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.
The Agile Approach, Flexible Market Research Without Losing Context
Shaping agile market research by enabling delivery within stipulated timelines and set budgets.
6 Benefits of using Focus as Market Research solution for Focus Groups and IDIs opposite to Zoom
With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups. Until […]
How to Get Inside the Minds of Participants: Using IDI’s in an Agile Approach
Today’s business pace requires the ability to quickly identify new ideas worth investing in. As such, you need an agile approach to research for a more flexible and iterative process. By applying agile methods to your research, you become more efficient while still maintaining momentum in your process.
Online Qualitative Research Using Insight Communities
In this article, we’ll discuss the pros and cons to the various forms of qualitative research. And when it makes sense to use online qualitative research. We’ll also provide some examples of companies that have successfully used online qualitative research for business improvement and growth. When To Use Qualitative Research The main plus point of qualitative […]
How to Get More Value from Customer Insights and Analytics
Trying to turn customer insights and analytics data into business growth? Read our tips on how to extract more value from your data. Why Focus On Customer Insights and Analytics for Business Growth Whether it’s growing your business to a stage where it’s profitable, or maintaining a leading position in an increasingly competitive business environment, […]
Online Community Research: 10 Things You Need to Know.
Want to use online community research to gather great insight into your target market? Follow these tips for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know exactly what your shared market is thinking about at any given time? If your answer is “yes” […]