Focus Group & IDI
With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups. Until […]
Leger is the largest Canadian-owned market research and analytics company, with over 30 years of experience in the field and more than 600 employees across North America. Leger’s clientele includes internationally-renowned companies, such as Novartis, eBay, and Expedia. This success story explores how Leger uses CMNTY’s Online Focus Group solution over clunky and costlier ones […]
Starting this week, we introduce another highly requested feature for Focus to all of our customers: Polls. Whether you want to identify which topics require more in-depth discussion or you want to get people’s thoughts, polls are a great way to collect the results quickly. You can easily share the results back to the attendees, allowing you to get more in-depth on the topic itself.
In 5 minutes you are starting a Focus Group with six attendees. While most of the attendees have successfully joined the meeting, you notice that one attendee is not able to turn on their camera. Another attendee appears to be talking, but nobody can hear them. At that moment you turn from a moderator who […]
Back in April we released Focus, an Online Focus Group Solution created to help market researchers overcome the challenges of not being able to do face-to-face during the COVID-19 crisis. Your response has been amazing and we’ve continued improving the solution based on your feedback. Here’s an overview of what is new since its initial […]
Online Focus Group module gives market researchers new ways to stay close to consumers when in-person research is not an option. New York City, New York (April 21, 2020) – CMNTY Corporation, global provider of online community platforms for market research professionals and brands, has expanded its platform with real-time video chat functionality. The new […]
We are proudly announcing CMNTY Focus | Real-Time Video Chat Module. Stay close to people when Face-to-Face isn’t an option.