Sometimes it can look as if community building happens just like that. As if activities magically appear and conversations grow organically. While a community can eventually become self-sustaining, if you have had the task of trying to improve community engagement, you will know that a flourishing community is the result of careful planning, hard work, and dedication.
We know that you will be in the driver’s seat, engaging with your members and steering your community towards success — but we also want you to know that when you are with CMNTY, you’ve got us in your passenger seat to help you find the right turns so that you never have to worry about getting lost.
An important part of staying on track is keeping members engaged. To that end, we’ve got a few tips for you to increase your community engagement.
1. Be a person, not a company
As we said, you are the one who will be engaging with members — so let them know who you are. It feels more personal to talk to “Samantha, Community Manager” instead of an anonymous representative of a Company. Managing a community starts with introducing yourself to new members and asking other members to do the same. You’ll get to know each other better, members will get to know each other better, and it will be nicer for everyone to come back to your community!
2. Schedule activities
When members get bored, they’re not very likely to come back to your community. Every time a member comes back to your community, they should have something new to do or read. When your community is just getting started, you might to want schedule some extra content, so members have something to do and you aren’t scrambling to think of a way to engage them. As your community grows, members will add their own content and keep each other busy!
3. Embrace your community’s input
Treat members as experience experts. If you let people share their thoughts and ideas then don’t forget to show you care. When you see an interesting discussion, start a new topic based on it. Embrace their input and build from there.
You could even see it as ‘Crowdsourcing’ your community topics. Listen closely to find out what your members are interested in. When their voices are heard, they’re more likely to come back more often.
4. Keep everybody in the loop!
Rewarding members with points and badges is great, but how cool is it for members when they see that they actually influence your company’s choices and decisions. Update your members about what is being done with their ideas and thank them.
Wether you’re running an Employee community, an insights community, a customer community, or private social network, keep these tips in mind — they apply to all community types! Hopefully we’ve sparked some inspiration to increase community engagement. If you’d like to speak to us to discuss your specific ideas, please don’t hesitate to let us know!