More and more, we are seeing companies recognize the importance of optimizing the customer journey. By understanding how someone who doesn’t know your brand can turn into a customer and then into a brand-fanatic helping you spread the gospel, you can plan ahead and allocate your company’s time and energy efficiently.
Customer journeys come in all shapes and sizes. If you want a simple overview of the touch points along a purchasing process or are creating client personas to target messaging and marketing campaigns, an insights community platform can help you to gather, analyze, and understand people’s behavior.
How can CMNTY Platform help?
CMNTY Platform has a variety of tools that help you gather great insights from customers about their journey. Our Journal module, for example, allows you to ask your customers to keep a diary of their purchasing process. Customers can explain the exact steps they take when they want to purchase your product. You can uncover pain points and understand preferences straight from the source.
Once you have identified areas that might be problematic for your consumers. You can easily setup ideation activities within your CMNTY Platform using our Challenge module. You can ask your members to send in ideas for how they would like to see these pain points improved, and co-develop a smoother customer journey with you.