Insights community

Why Every Brand Needs a Consumer Insights Platform

In this article we take a close look at digital tools that can be used by brands to gather consumer insights. We take a look at what industry experts have to say about them. And ultimately we discuss the use of a consumer insights platform that combines the most valuable tools into one solution. The […]

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Customer success stories

Brand Identity Research: How a Radio Station Rebranded With Help of a Community

Karen de Visch is Senior Research Consultant at Profacts, a Belgian research agency. In this article we look at how they used a research community to help a radio station re-define their brand identity. The Challenge Like many market research agencies, Profacts does projects in many different sectors. They have projects that revolve around advertising and […]

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Insights community

5 Ideas To Improve Your Consumer Insights Community

Are you struggling to get insights from your consumer insights community that are really valuable and actionable? Read our tips on how to improve your research. Gathering consumer insights is a useful exercise, but what’s the point of conducting research if you can’t use the insights gained from strategic advantage? The 5 key issues community […]

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Insights community

5 Top Reasons For Building A Customer Insights Community

So you want to know what your customers really think? Time to convert your customer list into an insight community. You want to be delivering new services, products or guidance that really make a difference, that keeps your customers coming back, right? You also want to encourage new customers through the door, true? Engaging with your […]

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Customer success stories

How to Use a Self-Service Community Platform for Customer Insights

Rolph Droste is Insights Expert at Beautiful Lives, a “boutique” innovation consulting agency. The firm is using CMNTY’s self-service community platform to collect customer insights online. In this article, Rolph explains how that works. The Challenge In the online community space, self-service communities are gaining popularity. Often they are being used to decrease the load on […]

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Customer success stories

Uncover Deep Insights by Using a Community for Customer Journey Mapping

Odette Vlek is a Senior Researcher at Ruigrok NetPanel, a boutique Amsterdam research consulting firm. In this article she explains how they uncover deeper insights by using a research community for customer journey mapping. The Challenge Ruigrok NetPanel was looking for a software solution that makes customer journey mapping easier for them. “When you are looking […]

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Customer success stories

Digital Hives: How Engine Uses The Power of Human Connection to Solve Business Challenges

Jennifer Adams is Senior Vice President Digital Hives and Online Communities at Engine. After 10 years working for C Space she rolled-out a unique research method: Digital Hives. Now her team serves clients across every industry, vertical and geography online with insight-driven private social networks. The Challenge In market research, choosing the right software can determine a […]

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