Shaping agile market research by enabling delivery within stipulated timelines and set budgets.
With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups. Until […]
Segmentation based on Task Completion, create custom shortcodes and an integrated process to schedule your Focus Group Sessions and IDIs
Today’s business pace requires the ability to quickly identify new ideas worth investing in. As such, you need an agile approach to research for a more flexible and iterative process. By applying agile methods to your research, you become more efficient while still maintaining momentum in your process.
Private Discussions, join Focus hidden, Improved Segmentation Process, and an improved shortcode system are some of the new features this month.
Track completion of external tasks, save snapshots of Whiteboard and automatic reminders for your next focus groups.
This month is packed again with some great updates: SPSS Export, Whiteboard Upgrade and the ability to capture moments in Focus.