Insights community

The Customer Journey Map: Why It’s Essential and How to Create an Effective One

Want to improve the effectiveness and engagement of your customer base and considering an insights community? First, prioritize making a customer journey map to see if it makes sense for your brand. Meaningful relationships with customers are essential, but getting it isn’t so easy. How do you keep a customer engaged in your business when […]

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CMNTYProduct updates

CMNTY Platform 5.13.0 – Community Insights Dashboard, Changelog Update

Every two weeks, we release updates to our community platform. As we continue to release updates to the platform, we’ll also release a blog post here to help walk you through the new features. Community Insights Dashboard Now Available in Admin We’re excited to roll out the all new Community Insights Dashboard to help community […]

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Insights community

How to Develop a Customer Insight Strategy

Do you have a bulletproof customer insight strategy? Here’s how to develop an effective strategy for growing your business. In this era where the buyer has plenty to choose from, it is you –exam the business – that has to try the hardest to gain and retain the attention of your customers. So how do […]

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Customer success stories

RTL: Understanding Millennial Viewing Behavior Using a Community

Within RTL, the Dutch branch of European Media Network RTL Group, Mirte van Deursen works as a Project leader in Research & Intelligence. Her colleague Kelly Batist works as a Junior Community Manager. In this article they share how an online community helps them understand millennial viewing behavior. The Challenge For broadcasters it is becoming increasingly important to […]

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Insights community

How to Make the Most of Customer Insights

Collecting customer data is important, but how do you ensure that you’re making the best use of it? Here are our tips for maximizing your customer insights. Gathering data on your customers may not seem like much by itself, but turning it into insights. And using that to develop your business strategies can make a […]

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CMNTYProduct updates

CMNTY Platform 5.12.0 – Zapier Integrations and Stepboard Updates

Every two weeks, we release updates to our community platform. As we continue to release updates to the platform, we’ll also release a blog post here to help walk you through the new features. Zapier Integration Now Available in Admin We’ve added a Zapier integration page in Admin so that you can now easily integrate […]

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CMNTYProduct updates

CMNTY Platform 5.11.0 – Adds Liking to Discussion Board, Support for Thai language

Every two weeks, we release updates to our community platform. As we continue to release updates to the platform, we’ll also release a blog post to help walk you through the new features. With 5.11.0, we have two big features rolling out. LIKING OF POSTS AND COMMENTS NOW AVAILABLE IN DISCUSSION BOARD Liking functionality has […]

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Brand community

Brand Community Guide: Keeping Participants Engaged

Congratulations! You’ve started a brand community, and things kicked off really well. Maybe you started your brand community because you’ve seen your competitors do. Or someone in your team mentioned that having an online community is a great way to interact with your loyal customers and other stakeholders. Start With Why Whatever the reason, you’ve made […]

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Insights community

Insight Community Platform – 5 Reasons Your Brand Deserves One

Insight community platforms are designed to provide an alternative to traditional research while using only a fraction of resources needed. In other words, an insights community can tell you more about your customers while costing less. 1. Gain Valuable Customer And Product Insights Gathering insights is a highly sought strategy of development for one single […]

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Customer success stories

How Lufthansa Improved Team Collaboration with a Community

Markus Eichel, operational manager at Lufthansa’s School of Business used a community platform to improve team collaboration and understand needs and wants. The Challenge Lufthansa was looking for a way to keep trainees engaged in between workshops that were being given at the Lufthansa School of Business. Markus is a real fan of online community […]

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Market research

Online Community Research: 10 Things You Need to Know.

Want to use online community research to gather great insight into your target market? Follow these tips for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know exactly what your shared market is thinking about at any given time? If your answer is “yes” […]

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Insights community

Insights Community Platforms: How They Work

What is a insights community platform and how can your brand benefit from one? We discuss 4 ways to leverage such platforms to grow your company below. Insights Drive Business Decisions Every once in a while your brand will be at crossroads, and you’ll be asking questions such as: Are we doing things right? What […]

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Online community

10 Things We’ve Learned About Online Community Building for Businesses

A lot has happened since we started CMNTY back in 2007 when building online communities for business purposes was still rare. In this in-depth article we want to share our key findings to ultimately help you kickstart your community project. 1. Find a Balance Between Tool, Audience & Team We found that there are 3 […]

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Insights community

How to Gather Qualitative Research Insights Using a Community Platform

Looking to gather valuable qualitative research insights for your business? Find out what an Insights community can provide by following these tips and tricks. Decision making is difficult on the best of days, but how risky is it when those decisions can have a negative impact on the long-term success of your business? The very idea […]

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Market research

Market Research: Online Research Community vs. Focus Group

Want to up your market research game? Follow these tips and find out about an online research community and a Focus group. Market Research Game Changer Twenty years ago no one could have predicted how much time we spend on the internet. Now, almost everyone has a small device in their pocket that allows them […]

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Customer community

Why You Should Use a Community Platform for Customer Feedback

Want to leverage customer feedback for business growth? Learn how a community platform can help. Why Customer Feedback Is Important Listening to your customer base is the most efficient way to find processes to improve your product and services. Maybe your apps interface isn’t as user-friendly as you originally thought. Features could be missing the […]

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Customer community

Transforming Your Customer Forum into a Customer Community

Want to take your customer forum to the next level? Follow these tips to turn your forum into a customer community platform. As a community manager, you work hard to maintain a well-oiled customer forum. But are you utilizing your forum to its full capabilities by transforming it into a customer community? Today it seems like […]

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Customer community

How to Get the Most out of Your Customer Community Platform

A customer community platform can be a fun way for your target audience to share stories, ideas, and experiences with your product or service. And not only does it provide a solution for your brand to stay top of mind with these customers, you’ll also have continuous access to customer insights. Challenges With Customer Community Platforms […]

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Market research

Market Research Online Community (MROC) Explained

Planning out your next marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss how this research method works. We’ll also discuss the importance of MROCs in today’s ever-changing […]

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Online community

Community Engagement Strategies – 4 Effective Ways To Keep Members Engaged and Inspired

Looking for effective community engagement strategies? Want to help improve the retention and growth of your business community? We’ve got 4 tips that’ll help improve your community engagement. We sometimes have the impression that community building unintentionally happens on its own. It seems like the buzz around your brand manifests by itself and conversations and […]

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CMNTYProduct updates

Automate Community Tasks Using CMNTY’s Zapier App

Updated August 2018 In August 2017 we introduced beta access to task automation via Zapier. Our Zapier app has now gone public and allows you to connect your CMNTY Platform API with over 1,000 apps. We also added a new Give Points action. Sounds Good, But What Is Zapier Task Automation? Zapier is a tool […]

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Brand community

Customer Engagement: 7 Ways to Make Customers Love Your Brand

Having a customer engagement strategy should be the top priority of every aspiring brand on the market. The quality of your service may be outstanding, the technology you employ may be cutting edge, your marketing technique faultless… It’s all for nothing if your customers don’t establish an affectionate relationship with your company. So, What is your customer […]

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Community platform

How to Boost Customer Experience With A Community Platform

Those in marketing often say that the fate of a business depends on how well it is perceived by the customers. You must ensure your business’s success by improving customer experience! The Power Of The Platform Companies today mostly use social platforms for areas like product promotions and brand advertising. But, this isn’t even tapping […]

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Customer success stories

How Blauw Is Gaining Better Customer Insights Using Communities

Blauw Research, a mid-sized market research agency, was at the forefront when communities were first being used for gaining customer insights. In this article we take a closer look at how this changed their way of working. And how it generates more revenue for them and their clients. The Challenge At Blauw Research they do […]

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CMNTYProduct updates

CMNTY Platform Is Now GDPR Ready

You are probably seeing a storm of GDPR related emails coming from your vendors right now. It’s a good thing and we too want to update you on what we have done to ensure your communities are compliant. What Is GDPR? Coming into effect on 25 May 2018, the General Data Protection Regulation (GDPR) addresses the changes […]

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