Market research

The Agile Approach, Flexible Market Research Without Losing Context

Shaping agile market research by enabling delivery within stipulated timelines and set budgets.

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Focus Group & IDIMarket research

6 Benefits of Using a Dedicated Online Focus Group Solution vs. Using Zoom

With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups.  Until […]

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Product updates

March 2021 – Product Update

Segmentation based on Task Completion, create custom shortcodes and an integrated process to schedule your Focus Group Sessions and IDIs

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Market research

How to Get Inside the Minds of Participants: Using IDI’s in an Agile Approach

Today’s business pace requires the ability to quickly identify new ideas worth investing in. As such, you need an agile approach to research for a more flexible and iterative process. By applying agile methods to your research, you become more efficient while still maintaining momentum in your process.

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Product updates

February 2021 – Product Update

Private Discussions, join Focus hidden, Improved Segmentation Process, and an improved shortcode system are some of the new features this month.

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Product updates

January 2021 – Product Update

Track completion of external tasks, save snapshots of Whiteboard and automatic reminders for your next focus groups.

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Product updates

December 2020 – Product Update

This month is packed again with some great updates: SPSS Export, Whiteboard Upgrade and the ability to capture moments in Focus.

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