In the industry we might assume it’s well known that agile market research is applying methods of agile software development to the practice of market research. Iterative learnings, continual adaptions based on a (internal) customer feedback loop enables agencies’ teams to test, iterate, and (continue to) gather data assisting their clients with gathering the data necessary to deliver mission-critical business insights.
Shaping agile market research by enabling delivery within stipulated timelines and set budgets.
With COVID-19 being a great catalyst, conducting online focus groups and IDIs has taken an enormous flight over the past year. Not only is it a cost-effective solution – think for example about travel and accommodation costs it saves -, it can also increase efficiency and give deeper insights compared to traditional focus groups. Until […]
Segmentation based on Task Completion, create custom shortcodes and an integrated process to schedule your Focus Group Sessions and IDIs
Today’s business pace requires the ability to quickly identify new ideas worth investing in. As such, you need an agile approach to research for a more flexible and iterative process. By applying agile methods to your research, you become more efficient while still maintaining momentum in your process.
Private Discussions, join Focus hidden, Improved Segmentation Process, and an improved shortcode system are some of the new features this month.
Track completion of external tasks, save snapshots of Whiteboard and automatic reminders for your next focus groups.