Paul van der Linden is COO at Solar Plaza. Through events, newsletters and a news portal, Solar Plaza helps renewable energy professionals become more effective in their business development.
Solarplaza, has been organizing international solar energy conferences and trade missions for over 10 years. Their events see great engagement, but it can be hard to maintain contact between events. Paul explains: “We didn’t want to lose touch with the people we cared about, simply because we weren’t having events everywhere and all of the time. We also wanted to be able to listen in on the conversations that were happening within our community so that we could curate our content and match the interests that were most important to the movers and shakers in the industry. We wanted to create a place where investors, entrepreneurs, and professionals could stay in touch.”
“We learned about CMNTY through a personal contact of ours who was working at a leading market research firm. They had been using CMNTY for a while and were very excited about it. We were instantly convinced the community platform could help us.”
Paul’s main concern was keeping the community engaged. Luckily CMNTY comes with a built-in reward system that encourages participation. It can help your community stays active, while the moderation tools make it easy to listen in and understand where your community’s interests and concerns are. “The platform lets our users set up a detailed profile, reach out to each other through public fora and private messages and find each other through search, allowing them to scope possible partners and interesting contacts. That’s definitly a win-win situation.”
CMNTY and Solarplaza sat down together and created the Solarplaza Network. Paul continues: “We have been receiving high praise for the community, and are already seeing ways that the insights are helping us offer more targeted content to increase engagement and drive up the value of the community for everyone who joins. We’re ramping up and will invite all of the people who’ve attended our events last year into the community soon. We’re excited to see what will happen!”