Insights gathering Tag Archive

Market research

Online Community Research: 10 Things You Need to Know.

Want to use online community research to gather great insight into your target market? Follow these tips for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know exactly what your shared market is thinking about at any given time? If your answer is “yes” […]

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Insights community

Insights Community Platforms: How They Work

What is a insights community platform and how can your brand benefit from one? We discuss 4 ways to leverage such platforms to grow your company below. Insights Drive Business Decisions Every once in a while your brand will be at crossroads, and you’ll be asking questions such as: Are we doing things right? What […]

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Customer community

Why You Should Use a Community Platform for Customer Feedback

Want to leverage customer feedback for business growth? Learn how a community platform can help. Why Customer Feedback Is Important Listening to your customer base is the most efficient way to find processes to improve your product and services. Maybe your apps interface isn’t as user-friendly as you originally thought. Features could be missing the […]

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Market research

Market Research Online Community (MROC) Explained

Planning out your next marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss how this research method works. We’ll also discuss the importance of MROCs in today’s ever-changing […]

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Insights community

4 Tips For Building Successful Insights Communities

To extract valuable information from your community, you’ll have to know how to select the valuable data from the “background noise”. Read our 4 tips on how you can use your consumer insights community to the fullest. 1. Build And Follow The Customer Journey As the market develops and the customer-business relationship grows tighter and […]

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