MROC Tag Archive

Market research

Online Community Research: 10 Things You Need to Know.

Want to use online community research to gather great insight into your target market? Follow these tips for beginning and moderately experienced researchers. Do your competitors seem to be constantly pulling ahead of you? Do they seem like they know exactly what your shared market is thinking about at any given time? If your answer is “yes” […]

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Market research

Market Research Online Community (MROC) Explained

Planning out your next marketing strategy to hopefully capture the attention of your target customers? Perhaps you’re just curious as to what all the fuss has been about Market Research Online Communities (aka MROCs). Whatever your situation, in this post we’ll discuss how this research method works. We’ll also discuss the importance of MROCs in today’s ever-changing […]

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