CMNTY Is A Powerful Alternative to Vision Critical Customer Intelligence Software. Here’s Why.

CMNTY vs. Vision Critical

Over the years we have received many questions on how CMNTY compares to Vision Critical’s Customer Intelligence Software. We also successfully migrated customers from Vision Critical to CMNTY. While we rarely look at competitors, I guess you could say we’ve gained knowledge about Vision Critical and we are more than happy to share what we learned.

CMNTY Vs. Vision Critical

First off, Vision Critical is a “full service” firm. This means they will typically want to run your research project for you from beginning to end. This leaves very little room for client involvement. This can be frustrating when you have an experienced and savvy research team that loves to try different approaches on their own during the course of the project. But it may also make your research project far more pricey than is should be.

Vision Critical’s Sparq platform is high-end, with lot’s of features, but it’s largely focused on its survey capabilities and very large panels. This takes away the perks of more intimate customer communities and leaves little room for online engagement with your customers directly.

That’s why CMNTY’s platform provides you with as a versatile online community toolbox. You can use it to run your online panel and do surveys. But we’d like to take the power of online communities further. We’re want to help you create stronger customer relationships and increase customer loyalty and customer lifetime at the same time. And there’s more…

Features That CMNTY Shares With Vision Critical

Just as CMNTY Platform, Vision Critical’s solution comes with several “modules” you can enable for building a customer centric community. Here’s what the 2 platforms share:

  • Forums
  • Surveys
  • Panel management
  • Groups
  • Rich media
  • Customer profiles
  • Multiple languages
  • Country regional options

Both platforms are designed to work with large amounts of personal data and have mechanism to ensure user data privacy including those imposed by regional privacy laws like GDPR.

CMNTY’s Advantages Over Vision Critical Software

Perhaps the most named advantage CMNTY has over Vision Critical is its Do-it-Yourself nature and the usability of the platform. We simply like things to be easy to use and good looking because we strive for an optimal customer experience for community members and moderators. CMNTY Platform comes with a lot of insights-driven and DIY features on top of the more general community features that a lot of competitive platforms have. However, the fact that it’s simple and easy to use doesn’t make it less powerful, on the contrary!

CMNTY Platform - Insights


Features that stand out:

  • DIY option with entry level pricing
  • Detailed online documentation
  • Zapier Integration
  • Drag-and-drop page configuration
  • Drag-and-drop design configuration
  • Dynamic User Groups
  • Customer analytics using a real-time dashboard
  • Instant mobile optimized iInterface
  • Gamification
  • Contests & crowdsourced Ideas
  • Easy to use and understand

Key Features

Additional, community-based features:

  • Open vs Closed vs Hybrid platforms
  • Ratings & Reviews
  • “Discussion Board” module
  • “Blogs” module
  • “Stepboard” module
  • “Journal” module
  • “Live Chat” module
  • “Webshop” module where member can spend their points
  • Newsletter and daily digest system
  • Member referral system
  • And much more

Price Comparison

CMNTY’s Enterprise price tag starts at $6,000 per month, while Vision Critical typically charges a multiple of that. Why it has to be so expensive? We don’t know!

But it gets even better. If you don’t need Enterprise features like a private server, support for more than 25,000 members, and are comfortable with a Do-It-Yourself solution, then you can even start at only $1,250 per month.

Lastly, our DIY plans also come without a contract. This means you can come and go, and basically run your project on a month-by-month basis.

Speed Of Setup Comparison

To give you an idea of our roll-out speed for Enterprise platforms: from contract sign-off to launch on average spans only 2-3 weeks. This is possible because CMNTY works with templates that are ready to go and can be customized to your needs on the fly. In practice this means you can already start filling your community with content while your digital marketing team finalizes the look and feel of your community platform (with our support if needed). However, if you use our DIY solution, you can have your community ready today.

Full Autonomy With CMNTY’s Partner Plan

It get’s even better. If you are a research agency then you can become CMNTY Partner. Our Partner Plan gives you a flexible workspace and several tools to deploy communities for your clients. Several of our customers are research agencies that do community-based research projects for their clients at the fraction of the price Vision Critical is charging. Have a look at the client cases.

Partner Plan

Migrate Your Customer Intelligence Platform To CMNTY

It’s quite possible you are currently running a Vision Critical Platform and want to keep your data when you move to CMNTY. You’ll be happy to know that we will be able to import members, forum conversations and most of your other data. Reach out to our sales team to discuss what you need for your migration and what to ask the Vision Critical team when they are making an export.

It Starts With A Trial

The only way to get a personalized experience of Vision Critical Software is through a personal demo (via phone, Skype or in-person). We also love giving you demos, but, at the same time, believe in the power of online trials. We’d like to think that our product explains itself. Go on, give it a try and start a trial today. If you want to get the best understanding of CMNTY platform, then request a demo and explore our trial. Please reach out here and we will be in contact soon.

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