Jennifer Adams is Senior Vice President Communities at ORC International. After 10 years working for Communispace she implemented CMNTY within ORC's research methods.
In market research, choosing the right software can determine a large part of the success of a project. So when ORC decided to
start offering Community Research to their clients, they were up for a challenge.
Jennifer explains: "When I started working at ORC, they had already spent over a year and a half trying to find a good online community solution. I began a global survey of our options, weighing pros and cons. Some systems needed a full on coding team to do the programming and front end design for communities, and that was something we couldn’t afford and weren’t interested in engaging with. We wanted this to be easy. It had to be sustainable for our company setup."
One of the things CMNTY invests in is making our tools easy to learn and use. Therefor,
most of the settings are DIY, and that is something Jennifer appreciates a lot.
"When we found CMNTY, at first blush, I have to say that I really liked it. It was Google-esque, very simple and clean, and had all the right elements – everything we needed – from a nuts and bolts perspective. I really liked the pricing structure as well."
Jennifer continues: "While CMNTY lets us do all of the customization we want in terms of how our community looks and what it offers, the fact that I can bring on non-techies and they can do almost everything without me is allowing us to go into the marketplace with a totally unique proposition (our digital hives) and distinguish ourselves in the field."
Like in every other business, your success depends on happy clients, and if they appreciate the value you add.
Jennifer smiles when thinking about presenting results: "Our clients love the results. We were actually told recently that a senior exec said that the data we got was the best research she had seen from their department ever. That was really nice to hear. Our communities make things sexier, they help bring energy, and they make our research more relevant. I’ve launched over 100 communities… and every single launch day, let me tell you, you’ve never seen researchers more excited!"