Diary studies take place over a specific duration and offer a unique insight into people’s lives. Participants follow your instructions and share their experience in their own words.
Before launching, define your study’s structure to take advantage of our qualitative insights tools. Prepare private diaries as “in-the-moment” tasks or schedule live video sessions.
Giving participants frequent feedback encourages better responses on their thoughts, motivations, frustrations, likes, dislikes and experiences. Send reminders, provide guidance and be as flexible and understanding as possible to gain deeper insights.
Review content and participation in the platform or export for deeper analysis. Based on initial findings, decide if you want to follow up or launch a new study in parallel to gain richer insights.
Use CMNTY’s Pulse dashboard to bookmark and analyze responses the minute they come in. Create reports to present your most important findings to your stakeholders.
Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. Get a free trial today.
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