Online Focus Groups and In-Depth Interviews

Conduct your research projects with online focus groups. Boost results using our digital moderation tools and automated transcription. Get invaluable insights and take your research to the next level by using CMNTY’s online focus group platform.

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Focus Group Software Developed for Insights Professionals
Focus groups and in-depth interviews are probably one of the most popular qualitative research methods out there. Online focus group platforms such as CMNTY Focus help you do these beyond what you can do with Zoom or Teams and even face to face.

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Mark Interesting Moments to Save Time

With online focus groups, you can set markers during a group discussion or IDI when participants are answering questions. Download these moments as clips or compile them into a summary video. Share with your team or client with a single click.

Add Activities to Enrich Your Insights

Use a whiteboard as a visual aid, polls to get instant opinions and share images, videos and chat for more interactivity. Get instant feedback from your client using the backroom chat. With focus group data collection you can analyze transcriptions and overall sentiment when the session has finished. Online focus group software takes qual consumer research beyond what you can achieve with in-person focus groups.

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Lisa Covens - Léger

Market research studies running on Focus save us time and money. With just one click, CMNTY’s focus group software allows us to invite clients and participants from anywhere to join a live group. This feels like a modern version of video focus group technology.

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Get Piece of Mind With Auto-Tech Checks & More

With CMNTY's in-depth interview software, you'll have all the necessary functionality right at hand in a single UI; auto tech-checks, inviting and managing participants, moderators and (hidden) observers, including translators. Record and archive a session and have it automatically transcribed for future analysis.

Embed Into a Larger Research Study

Focus fully integrates with the asynchronous tools our online focus groups platform has to offer. Start with online surveys to segment participants, then collect qualitative data using focus group data collection. After the session, continue with co-creation using the Challenge module and conclude with an IDI. All without having to leave the platform. Start using Online focus group platforms today!

Ready to Unlock the Power of Online Qualitative?

Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. Schedule a personal walkthrough of CMNTY Platform or get a free trial today.

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