Online Focus Groups and In-Depth Interviews

Conduct your focus groups online with participants and observers. Boost results using our digital moderation tools and automated transcription.

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The One-on-One and Group Video Solution Developed for Insights Professionals
Focus groups and in-depth interviews are probably one of the most popular qualitative research methods out there. CMNTY Focus helps you do these online beyond what you can do with Zoom or Teams and even face to face.

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Mark Interesting Moments to Save Time

Set markers during a group discussion or IDI when participants are answering questions. Download these moments as clips or compile them into a summary video. Share with your team or client with a single click.

Add Activities to Enrich Your Insights

Use a whiteboard as a visual aid, polls to get instant opinions and share images, videos and chat for more interactivity. Get instant feedback from your client using the backroom chat. Analyze transcriptions and overall sentiment when the session has finished. Take qual consumer research beyond you can achieve with in-person focus groups.

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Lisa Covens - Léger

Market research studies running on Focus save us time and money. With a one-click solution, we can invite clients and participants from anywhere to join a live group. This feels like a modern version of video focus group technology.

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Get Piece of Mind With Auto-Tech Checks & More

You'll have all the necessary functionality right at hand in a single UI; auto tech-checks, inviting and managing participants, moderators and (hidden) observers, including translators. Record and archive a session and have it automatically transcribed for future analysis.

Embed Into a Larger Research Study

Focus fully integrates with the asynchronous tools our platform has to offer. Start with online surveys to segments participants, then collect qualitative data using Focus. After the session, continue with co-creation using the Challenge module and conclude with an IDI. All without having to leave the platform.

Ready to Unlock the Power of Online Qualitative?

Enrich your market research with highly interactive and visual qualitative studies that people love to participate in. Schedule a personal walkthrough of CMNTY Platform or get a free trial today.

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