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Research MethodsFeatures

Qualitative Research Methods for the Online Generation

Here is a selection of the research methods our platform supports.
You won't have to choose just one. CMNTY Platform allows you to mix multiple methods or run them in a sequence.

Virtual focus groups

Virtual Focus Groups

Do qualitative research through live video with a moderator, respondents and observers.

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In-depth Interviews (IDIs)

In-depth Interviews (IDIs)

Intensive individual interviews to explore people's perspective on a particular idea or situation.

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Digital ethnography studies

Digital Ethnography Studies

Gather behavioral insights and communications to identify the potential for product innovation.

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Insights communities

Insights Communities

Private online environment where participants take part in multiple research projects over time.

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Digital diary and journaling

Digital Diary and Journaling

Create diary tasks to guarantee participant feedback on key areas.

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Co-creation and innovation

Co-creation and Innovation

Collaborative development of new concepts, solutions, products and services with stakeholders.

In-the-moment research

In-the-moment Research

Collect information at the moment in which the consumer experience occurs.

Concept & creative testing

Concept & Creative Testing

Evaluate consumer acceptance of a new product or idea prior to market introduction.

In-Home Use Tests (IHUTs)

In-Home Use Tests (IHUTs)

Get products tested by real people matching target consumer criteria in their own home.

Product & concept development

Product & Concept Development

Incorporates a product's entire journey, including identifying a  need, concepting and design.

User experience testing

User Experience Testing

Determine the best way for a website to interact with its audience.

Customer journey research

Customer Journey Research

Identify critical opportunities  based on an understanding of a customer's experiences.

Research MethodsFeatures
RTI International Research

"Working with CMNTY has been efficient as it supports a great range of methodologies. The platform is very user-friendly and easy to navigate, even as our projects have grown bigger!"

Sidney Holt, RTI International
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