Supporting Your Online Qualitative Market Research from A to Z

Online Focus Groups, IDIs, Co-creation or Beyond.
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Qualitative Market Research Solutions for Demanding Insights Professionals
Below is a selection of the research methods our platform supports.
Mix multiple methods or run them in a sequence.
FeaturesResearch Methods
Custom Image Virtual Focus Groups

Online Focus Groups

Conduct your focus groups online with participants and observers. Boost results using our digital moderation tools and automated transcription.

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Custom Image In-depth Interviews

In-depth Interviews (IDIs)

Conduct individual interviews to explore people's perspective on a particular idea or situation.

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Custom Image Digital Ethnography Studies

Digital Ethnography Studies

Gather behavioral insights and communications to identify the potential for product innovation.

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Custom Image Insights Communities

Insights Communities

Private online environment where participants take part in multiple research projects over time.

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Custom Image Digital Diary and Journaling

Digital Diary and Journaling

Create diary tasks to guarantee participant feedback on key areas.

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Custom Image Co-creation and Innovation

Co-creation and Innovation

Collaborative development of new concepts, solutions, products and services with stakeholders.

Custom Image In-the-moment Research

In-the-moment Research

Collect information at the moment the consumer experience occurs.

Custom Image Concept & Creative Testing

Concept & Creative Testing

Evaluate consumer acceptance of a new product or idea prior to market introduction.

Custom Image In-Home Use Tests

In-Home Use Tests (IHUTs)

Get products tested by real people matching target consumer criteria in their own home.

Custom Image Product & Concept Development

Product & Concept Development

Incorporates a product's entire journey, including identifying a need, concepting and design.

Custom Image User Experience Testing

User Experience Testing

Determine the best way for a website to interact with its audience.

Custom Image Customer Journey Research

Customer Journey Research

Identify critical opportunities based on an understanding of a customer's experiences.

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Sidney Holt- RTI International

Working with CMNTY Platform has been efficient as it supports a great range of methodologies. The platform is very user-friendly and easy to navigate, even as our projects have grown bigger!

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