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Qualitative Research Methods for the Online Generation

Here is a selection of the research methods our platform supports.
You won't have to choose just one. CMNTY Platform allows you to mix multiple methods or run them in a sequence.

Virtual focus groups

Virtual Focus Groups

Do qualitative research through live video with a moderator, respondents and observers.

In-depth Interviews (IDIs)

In-depth Interviews (IDIs)

Intensive individual interviews to explore people's perspective on a particular idea or situation.

Digital ethnography studies

Digital Ethnography Studies

Gather behavioral insights and communications to identify the potential for product innovation.

In-Home Use Tests (IHUTs)

In-Home Use Tests (IHUTs)

Get products tested by real people matching target consumer criteria in their own home.

Digital diary and journaling

Digital Diary and Journaling

Create diary tasks to guarantee participant feedback on key areas.

Co-creation and innovation

Co-creation and Innovation

Collaborative development of new concepts, solutions, products and services with stakeholders.

In-the-moment research

In-the-moment Research

Collect information at the moment in which the consumer experience occurs.

Concept & creative testing

Concept & Creative Testing

Evaluate consumer acceptance of a new product or idea prior to market introduction.

Insights communities

Insights Communities

Private online environment where participants take part in multiple research projects over time.

Product & concept development

Product & Concept Development

Incorporates a product's entire journey, including identifying a  need, concepting and design.

User experience testing

User Experience Testing

Determine the best way for a website to interact with its audience.

Customer journey research

Customer Journey Research

Identify critical opportunities  based on an understanding of a customer's experiences.

Research MethodsFeatures
RTI International Research

"Working with CMNTY has been efficient as it supports a great range of methodologies. The platform is very user-friendly and easy to navigate, even as our projects have grown bigger!"

Sidney Holt, RTI International
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