Focus is an extension to CMNTY’s online qualitative research toolkit. It provides an easy way to do qualitative marketing research remotely through live video with a moderator, respondents and observers. The possibilities are endless.
Focus is a great addition to any asynchronous online qualitative research you are already doing (i.e. discussion boards). Record non-verbal communication such as body language and tone of voice on topics that are emotionally and spontaneously oriented. Use it project-based or as part of an on-going online community for a 360 degree view.
"Focus gives us the ability to conduct online interviews and take a deep dive with participants. It allows us to really enrich our ethnographic research.
We can add depth and more specific details to findings we are already getting from our insights community."
CMNTY Pulse brings a suite of insight tools to your fingertips. You can record and playback your sessions with pause and rewind, download videos to share with your team or client, auto transcribe audio to text, bookmark important passages, create word clouds and analyze sentiment. Human transcription is available as a professional service.
Focus was developed in collaboration with market researchers in response to the COVID-19 crisis. It can be used as a project-based, virtual focus group platform or as part of a continuous research community. We've packed the tool with state of the art technology and are adding new solutions regularly, driven by our client's ideas and needs.