5 reasons why you should start paying attention to Gen Z

Now that we've finally figured out Millennials and their consumer needs, it's already time to move on. Meet Gen Z, also referred to as 'Zoomers' or 'iGen'.

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5 reasons why you should start paying attention to Gen Z

Target the leading market segment
Engage with the most diverse and socially aware consumer group
Sustainable and eco-friendly brands are highly valued
Take advantage of the flexibility of online tooling
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